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In our
experience, any advertising or marketing material that does not maximise
the potential for a positive and quantifiable response is an unaffordable
luxury in today’s on-line and off-line media environment.
Yes, the long-term effect of building brand recognition is valuable. Yes, it is still possible to use an intelligent “soft sell”. In highly competitive and over-saturated marketplaces, a clear, distinctive, persuasive response mechanism is often the difference between a return on your investment and a waste of effort.
At Footprint we draw no firm lines between advertising, marketing and direct marketing. Whether the tool is an advertisement, a mailer, an email or a website, it must give the target audience a compelling reason to take action – and it must ensure that they find it easy to do so.
At a basic level, we will advise on making phone numbers and web links or addresses work more effectively. On your behalf, we will also explore the ever-growing range of direct response techniques, such as:
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Direct Email/Mail
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Search Engines – Positioning – Adwords
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Online Ads – Banners
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Viral Marketing
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Telemarketing
