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Since the earliest days of Consumer advertising, the
acronym AIDA has perfectly summed up the objective of any project.
Attraction. Interest. Decision. Action.
Any advertisement or marketing tool must first attract the target audience, before communicating sufficient information to generate interest. It must then persuade the audience to make a decision (namely “I want this, now!”) and to take action.
Whilst the principle is as true today in this on-line age as it ever was, fewer and fewer agencies show themselves capable of producing all four key effects. Those who can attract and interest often undervalue the quantifiable action. Those who profess to be specialists in the response frequently fail to provide anything original or eye-catching enough to attract and interest in the first place.
Footprint exists to bridge this gap. With a wide range of commercial experience and a firm grasp of the possibilities for new technologies, we can combine the best traditions of creative advertising with the latest thinking on response mechanisms.
Take a look at the Services we can offer or explore our Interactive Media options.
